BAEMIN 3rd Birthday Campaign

We all have seen that boring thank-you letter that has been well-typed & printed & signed by some CEO and sent to us as an act of appreciation from a brand. It was the only thing I wanted to avoid when I working on the concept for the BAEMin 3rd Birthday campaign.

A brand or company’s birthday is an excellent occasion to express appreciation toward customers. Although we cannot handwrite all the thank-you letters and send them to each user, I believe we can still customise the thank-you messages for each channel to make them more thoughtful & exciting.

CONCEPT

Thank-you letters from heart to heart

We send thank-you letters to BAEMIN users as individuals & teams instead of BAEMIN

Above are just some of the thank-you letters our team and I had written and edited for this campaign. This was the biggest amount of content we have ever created for one project.