BAEMIN Year-End Deals

Campaign Background

Festive year-end campaigns are nothing new in the F&B industry. BAEMIN was launching year-end super deals but face the challenge of endless similar commercial messages in the year-end period.

Insight

In Vietnam, the whole point of a year-end party is not the party feast but the gathering itself. Vietnamese people tend to try their best to have a year-end party without missing any member in the group whether it's a family, a team or any community.

Concept

Đông Đủ (Without Missing Anyone)

Creative Tactic

The concept of the video could not get any more straightforward than this. We have 3 versions of a one-shot fun depiction of 3 gatherings: Family, Colleagues, Vietnamese People.

This is a super simple but impactful way to deliver a message.