ASMR Food Ads Series

Background

An ad featuring food is surely not a kick-ass idea for a food delivery service brand like BAEMIN. As the matter of fact, food ads have become more & more identical recently. That’s why I wanted to break the norm a bit with this new concept for commercial food videos.

Concept

ASMR Real-time food video

The whole idea behind this concept is to get attention without being too loud. In the world of noisy ads with annoying generic music, our ASMR food video with a calm & simple yet compelling vibe stand out completely and has proved a huge success, cost-wise.

See the full series here