Viral OOH Campaign
Campaign Background
As a food delivery service brand, we always want to improve customers' perception of our delivery speed. And OOH marketing seems to be a good way to do it. However, our customers are bombarded with thousands of boring “we are this and we sell that" billboards, every day. That's why I decided to spice it up a little bit. The challenge is: how to say that we deliver food very fast without saying it.
Concept
We come up with a series of fun & witty district customized messages under BAEMIN rider's point of view. All messages imply pretty much the same meaning that BAEMIN riders are always in your area, which indirectly creates a perception of our fast delivery speed among users.
Key Achievement
This series of OOH messages has gone viral on social media and has been reposted by some of the biggest marketing community fan pages in Vietnam.
