Hi, I’m Nicki Tuan, a creative director who loves crafting brands that don’t just make noise but also make sense.
“Big on Why, Bold on How”
My Latest Work…
My Journey
MOMO
Head of Creative (2023-Present)
Leading the in-house creative team and overseeing all creative and branding work.
BAEMIN VIETNAM
Head of Creative (2019-2022)
Leading the branding/creative-inhouse team which has developed & produced exceptional branded campaigns.
Defining BAEMIN unique persona for the Vietnamese audience.
Building a strong in-house creative team who live & breathe the brand to maintain creative excellence.
Key Achievement
BAEMIN’s brand awareness has been on par with the industry leaders such as Now & Grabfood just 1.5 years after launching.
BAEMIN’s communication style has been widely recognized by our audience for its unique cool & witty persona.
THE COFFEE HOUSE
Head of Social Media & Content (2017-2018)
Taking key responsibility in defining the brand’s persona & tone of voice.
Leading the reative content production & social media plan & execution.
Key Achievement
The Coffee House has become one of the most beloved brands with its well-known genuine & authentic personality on social media.
THE PURPOSE GROUP
Senior Content Executive (2014-2015)
Producing Facebook branded content & copywriting for advertising campaigns.
Developing content plans.
Supervising content maintenance process & managing writing resources.
Key Achievement
Successfully launching & executing 8 branded fan pages including Anmum, Fami, The Coffee House, Nubei Nuoc May with achieved KPI & high organic engagements.
Strongly & clearly distributing Fami Nha La Noi campaign key message & brand spirit via campaign microsite copy & content.